Artesian is one of the UK’s fastest growing technology businesses, providing a social intelligence app for B2B sales. The company had an existing website, but at the start of 2014 they decided that they needed a fresh approach and wanted to transform their website into a key inbound marketing platform. With a requirement to attract new users to the site, they needed a design that would make an impression and a structure that would incorporate content marketing material to keep them coming back.
Artesian asked us to progressively rollout a full re-design and re-build of their website. They needed a site that captured the user’s attention and engaged customers through inbound marketing.
They needed us to use and apply our own creative initiative to the design, rather than replicating the layout of existing pages. We needed to understand the purpose and objective of each page and create a design that supported each goal. Importantly, as Artesian sell an app, they needed a website that was fully responsive and customised for mobile and tablet use.
The Artesian website was built in WordPress, and as well as a complete website re-design, they needed to regularly and easily update content for the site without ongoing developer involvement.
This included uploading job vacancies, updating team member profiles, and adding new blog posts and resources to the site. The resource section of the website allows any member of the Artesian team to upload categorised videos and content, within the style and structure of the page.
Supremo have gone above and beyond, striking the right balance between creative execution and design that drives the commercial goals that are critical to us.